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Apple launches new smart watch for tech savy

Apple announced the third iteration of its smartwatch on September 22, 2017, so we expect we’ll have to wait until at least September 2018 to see the launch of the Apple Watch 4.

As the Apple Watch 2 was released a year earlier in September 2016, that’s our best guess – but it’s quite likely. We could be waiting even longer though as the gap between the original Apple Watch and the Apple Watch 2 was over a year at 17 months.

There’s no word on the Apple Watch Series 4’s price, but it’s likely to be around the same as the Apple Watch 3 currently is, meaning a starting price of around £329 / $329 / AU$459 for the smaller 38mm version.

That said, the Apple Watch 3 actually had a lower launch price than the Apple Watch 2, so with all the extra tech likely to be found in the Apple Watch 4 the price could equally increase or decrease a little.

Bear in mind that the price we’ve mentioned above is just the starting cost. If you choose the larger 42mm band or opt for LTE connectivity, the Apple Watch 3 gets more expensive, as does choosing a pricier case or strap material. All of that is likely to remain true for the Apple Watch 4.

A trusted analyst that has previous history of predicting Apple products suggests the Apple Watch 4 is set to undergo a big design overhaul.

So far every generation of the Apple Watch has come in either 38mm or 42mm screen sizes, but KGI analyst Ming-Chi Kuo says he believes the Apple Watch 4 will have a 15% larger display.

That doesn’t necessarily mean the Apple Watch 4 is going to a much bigger watch – the Watch 3 has a lot of bezel space around the outside of the display, so it may be the company has slimmed this down to fit in the extra screen real estate.

That said, Kuo’s report does suggest the company will be including a larger battery inside the Apple Watch 4 that will likely mean the body of the watch will have to be at least a touch bigger to squeeze in the larger cell.

Kuo also notes that the design of the Apple Watch 4 is set to be “more trendy”, but exactly what the analyst means by this isn’t particularly clear yet so we’ll have to wait for picture leaks to know more about the look.

Before Kuo’s comments, we had seen a patent for a self-adjusting watch strap. This would involve a mechanism that expands and contracts the strap as needed, so that the fit remains comfortable and not too loose at all times, which could also help ensure the sensors on the watch get accurate readings.

Apple Watch 4 fitness

One report from late in 2017 suggests the Watch 4 could get an upgraded heart rate tracker that could embrace EKG technology for the first time.

EKGs, also known as ECGs or electrocardiograms, are more advanced than a standard heart rate monitor and provide more in depth information, by using currents of electricity to analyze your heart’s behavior.

The rumor comes from Bloomberg (who spoke to people familiar with Apple Watch 4 plans) but the site also spoke to a cardiologist at the University of California who said the feature isn’t intended for those who don’t experience heart-related issues.


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